FPIRC course no 4: Managing the Innovation Process

9 dec 2010

Registration and course fee: Registration no later than by Jan 17, 2011.

The course is free of charge for PhD-students from Sweden; other PhD-students are entitled to a reduced course fee. Industrial participants are welcome to take the course as commissioned education; the course fee is then SEK 6.000:- (not incl VAT).

Course description/Content: Market Analysis will distill a realistic picture of the market pull for the application of a new technology through direct contact with end-users and companies that are already in the business or planning to enter the market. Creating a Business Model will focus on the value proposition associated with commercialization of the new technology, means of differentiating the new product and protecting it from competitors, and partnering opportunities to speed commercialization. Prioritizing R & D to Fulfill the Business Model will examine when it is warranted to finance internal research projects aimed at closing the gaps between current technical capability and that which is required for a full evaluation of the new product, and when it is wise to seek external sources of IPR or R&D to close the gaps. Managing R & D Projects and Stakeholder Buy-in will give the attendee tools to run R&D projects using criteria and a timeline established with the business stakeholders. IPR Analysis will show how to determine who owns intellectual property necessary for the practice of a new technology.  Strategies for controlling IPR, locking-up necessary components, and keeping potential competitors at bay will be discussed.

Course participants will receive hands-on experience with the preparation and presentation of a market analysis, a business model, and an R&D strategy for the development of a new technology of their choice.

Learning objectives: Attendees are expected to go away with a practical knowledge of how to conduct the innovation process according to current best practices.

Pre-requisites: Grounding in a technology that has market potential.

Please note that the course language will be Swedish during the afternoon on February 2!

Contributors: The course lecturers are all senior people who have worked in the innovation field in industry.  These include Bruce Lyne, Prof. KTH (former Director of Corporate R&D for International Paper and President of YKI), Lars Sandberg, co-founder of DoTank and former R&D head at Stora Enso, Pia Wågberg, Sr. Advisor Business Innovation at Innventia, Paul Winblad, patentchef, SCA, Ingvar Eriksson, Wallenberg Wood Science Centre, Anders Wirén, Kransell & Wennborg, and Caroline Pamp, Encubator.

Literature/Course material: Articles from best-selling books outlining best practices in managing the innovation process will be provided.

Contact person/Course co-ordinator: Prof. Bruce Lyne, lyne@kth.se mobile: 070-5529910.

Type: KTH registered course for doctoral students and forest products industry personnel

ECTS: 3

Examination: Marks for the course will be 30 % from the marketing assignment and 70% from a take home exam which must be handed in by February 9th.

Place: Processum, Örnsköldsvik.

For further information and registration please go to: www.fpirc.kth.se

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